
Kitsch Bar,
Here we are at Sempione. Avenue Second stop of our itinerary and umpteenth stop of our “famous”
tram.
Bar? No. It’s not a bar, it is something more than a bar…it’s a protest.
It’s a protest against being static.
It’s a protest against being identical.
It’s the confirmation that the excess is “the winner”.
After the interview with Paolo Calvio, owner and animator of the bar, I’ve realized that the time was flown. I felt completely captured by that pink color…after a while I was totally fascinated by it.
Wall: Pink color
Ceiling: pink color
Floor: Pink color
Lips on the wall and some little pigs around the bar.
This is the design chosen for this bar and created by the owners.
Who are the customers of the bar?
Everybody and nobody.
Everyone… who wants be himself..
Nobody…it’ doesn’t exists an ideal customer.
Everyone who wants to exceed can be the ideal customer. The excess of the reality, the excess of the liking, the excess of the silent.
What kind of relationship there is with customer service?
Relationship? The relationship is an active part of the evening…it’s not only part of the customer service but is part of the team. Some clients are habitual, they spend the entire night in the bar waiting for a lovely croissant to eat in the first morning.
The age?
The age group comprises people from 20 years old to 40…everyone seems to be part of
Kitsch phenomenon.
What kind of music do they listen? Electronic music!!!
Amazing!!! Isn’t it?
If you don’t believe it…try it