Marica @ foyer

Fastweb The Foyer is a space, designed by the studio of Michele De Lucchi, in the Teatro Parenti.
As a stage lends itself to be  witness of different activities: bar, restaurant, library, internet free, book presentations and exhibitions, but also for meetings, conventions, birthday parties, graduation or other.
It is divided into two spaces: a long, narrow room, very bright and that is able to comfortably accommodate a table over a hundred people and a private room where  fifteen people can have lunch or dinner.

Marica@ kitsch bar

Kitsch Bar,

Here we are at Sempione. Avenue Second stop of our itinerary and umpteenth stop of our “famous”

tram.

Bar? No. It’s not a bar, it is something more than a bar…it’s a protest.

It’s a protest against being static.

It’s a protest against being identical.

It’s the confirmation that the excess is “the winner”.

After the interview with Paolo Calvio, owner and animator of the bar, I’ve realized that the time was flown. I felt completely captured by that pink color…after a while I was totally fascinated by it.

Wall:  Pink color

Ceiling: pink color

Floor: Pink color

Lips  on the wall and some little pigs around the bar.

This is the design chosen for this bar and created by the owners.

Who are the customers of the bar?

Everybody and nobody.

Everyone… who wants be himself..

Nobody…it’ doesn’t exists an ideal customer.

Everyone who wants to exceed can be the ideal customer. The excess of the reality, the excess of the liking, the excess of the silent.

What kind of relationship there is with customer service?

Relationship? The relationship is an active part of the evening…it’s not only part of the customer service but is part of the team. Some clients are habitual, they spend the entire night in the bar waiting for a lovely croissant to eat in the first morning.

The age?

The age group comprises people from 20 years old to 40…everyone seems to be part of

Kitsch phenomenon.

What kind of music do they listen? Electronic music!!!

 

Amazing!!! Isn’t it?

If you don’t believe it…try it

Marica @ Tram bar: news from ATM

After Turin, Milan also hosts a new kind of bar … … Bar moving bar on the rails … in short tram-bar! This is a strange but attractive idea and it is enough to put some table or young people on trams in order to make the traffic atmosphere for a pleasant happy hour on rails.

Marica @ Californian Bakery

California Bakery (or the oven of California) is the first American artisan pastry created by the recipes and the passion of a Californian lady. In local you can enjoy yourself with appetizers made of fresh ingredients such as sweet cakes practically home-made, Cheesecakes, “a classic American cuisine, Muffins, namely snacks for breakfast and lunch, Brownies, which are panels of soft dark chocolate pasta, bread American, the Bagels, donuts famous bread cooked in steam and then gilded in the oven, and then salted various specialties including the American Focaccia. From the 19:30 the Burger Time begins with a menu of top-quality hamburger.

Interview to Michele de Lucchi

Interview to Michele De Lucchi

What is the mission of the cafe bar of Triennale? (With mission I mean in what way the design chosen and  the type of project chosen is pointed at a certain type of public.) Furthermore for what type of public was it created?

Michele de Lucchi: the public of triennale is intellectual, chic, somebody that is into the industry but is not necessarily an architect, I would rather say an Art lover. indeed is a very large group of people.

Nowadays the aim of the museums is to tighten the link between culture and people, translating it into something accessible for a large part of the public.  to do so Triennale decided to use entertainment. With the project of Triennale Design Café we want to entertain people using good food, so as to make them feel the culture also once they leave the exhibition area, and go to the cafe to eat. in this last case, it is experiencing the preparation of a good dish the “event”.

People go out more and more with the aim of relaxing and experiencing something new. the simple necessity to eat is not sufficient to choose between alternatives, as the public has always been more attracted to the place than to the food. “L’evoluzione del servizio della ristorazione coinvolge oggi imprescindibilmente il progetto architettonico.”

Marica @ Spirit Bar

What kind of people go to the “Spirit Bar”?

What is the average age?

In which period of the year there is more affluence?

At what time of the day?

What kind of relationship there is between staff and customers?

Spirit bar represents a new reality, a new way of perceiving the word BAR…completing different from the standard concept of BAR. Located in Corso Sempione, it considers the elegance as its pride and the seriousness as its key word.Spirit Bar looks like an American bar enriched by the luxurious and dramatic Baroque style. That’s why the atmosphere is so different from the typical style of Corso Sempione which appears as avenue-liberty style. The Spirit Man is about 30 years old, upper-middle class, belonging to night-clubbing lovers in Milan. It is elegant but not too much. It is eccentric but sophisticated.

Marica @ Triennale design cafè

Triennale Design Cafè represents not only an exposition of design…but also a place where people can meet and enjoy themselves.

What kind of people frequents the “Triennale Design Cafè”?

What is the average age?

In which period f the year there is the most affluence?

At what time of the day?

What kind of relationship there is between staff and customers?

Talking about Triennale Design Café means talking about a life style, means talking about who is the emblematic kind of people that goes there.

Well, my research leads me there, face to face with the design and with the faces that make fully use of the design.

I’m talking about all customers of the bar that occupy the sittings (given by the Foundation for the restoration work of the Art building) especially on Sundays afternoon when they write with their laptops.

I spent three hours there and talking with the manager of the bar, Maria Profeta, I tried to analyse who is the emblematic person “triennale”.

We noticed that over 50% of the clients is above 50 years old and the majority of them goes there for a tea or just for reading.

It could be lawful imagine that in a design bar like this, it would be likely to find artists or odd people… on the contrary the whisper is of people whom have a high standard of living which are not tightly connect to the design world.

Milan can surprise you

Hello world,

yesterday afternoon something strange happened. I’ve been in Triennale Cafè Design for interviewing Roberto Giusti, (assistant of the design curator Silvana Annicchiarico). However, I’ve tried to find him but he was too busy because of an event, I mean Vanity fair event. So, I was sad and I decided to go in a library in Corso Como 10, where I was sure I would found a relief in books of design-bar or in something that could give me material to work on. I felt so tired and the case or probably merely my disappointment, allowed me to get the tram wrong…suddenly I looked around me and I saw that I was arrived in Corso Sempione… exactly in the opposite way of Corso Como. I got off the tram and I started walking around the avenue and… And I found exactly what I wanted. There were six or seven bars (unknow to me) very different among them that caught my attention. The first of them was Spirit, followed by Bhangrabar, or kitsch bar and so on. I went in and driven by curiosity, I’ve started looking around me and talking to people sitting there including barman and managers regarding their view about business and design. The considerable thing is that I was able to engender their curiosity!!! Surprisingly, the curiosity was so strong that, a group of six people followed me in the search of other bars in Milan…more eccentric but at the same time more simple. Then, I’ve spent, or better still, we spent the entire afternoon around Milan, looking around us and interviewing people about concepts related to bars. Then, for being short, we went in a bar named Chocolat, a place where chocolate is part of the design, in which everything seems to be made with chocolate…everything like chairs, wool, tables are made with chocolate…but I don’t want anticipate anything I just want to start from Triennale. This time, the matter is not only about me but everybody interested in this group, in this crowd of people who love talking about design, trends, fashion in a tram or simply in a local bar…Our mission? We just want to find a perfect bar for everyone.